Egy Beauty Africa 2025: The Premier Beauty Trade Show for Egypt and the African Continent Date: 24–26 May 2025
Venue: Egypt International Exhibition Center, New Cairo
Website: https://egybeautyafrica.com
Egy Beauty Africa is the largest professional trade exhibition in Egypt and Africa dedicated to the cosmetics, beauty, perfume, and personal care industries. Following a successful 2024 edition that welcomed over 225 exhibitors and 15,000 trade visitors, the 2025 edition is set to expand further, featuring 300+ exhibitors, 20,000+ trade visitors, 55+ visitor countries, and 10 international pavilions across more than 10,000 sqm of exhibition space.
A Strategic Gateway to Africa and the Middle East
Branded as the ultimate meeting point for industry players across Africa, North Africa, and the Middle East, Egy Beauty Africa provides an essential platform for companies looking to tap into the region's booming beauty and personal care market. The African cosmetics sector alone is projected to grow by USD 1.26 billion between 2023 and 2026, with annual growth rates nearing 10%. Egypt remains a dominant force in this market, with its cosmetics segment expected to reach USD 858 million in 2024, growing at a 7.82% CAGR through 2028. The fragrance sector is also experiencing robust growth, forecasted to generate USD 870 million in revenue in 2025, with a 6.76% CAGR.
Why Exhibit at Egy Beauty Africa?
Egy Beauty Africa 2025 is more than just a trade show—it's a B2B marketplace offering unmatched opportunities to connect with decision-makers from across the region. Exhibitors will have access to 10,000+ qualified buyers, distributors, agents, wholesalers, and hosted buyers, all seeking new partnerships and product innovations. The event offers O2O (Online-to-Offline) business platforms for exhibitors to engage with participants before, during, and after the show, enabling guaranteed pre-arranged B2B meetings.
Who Should Exhibit?
The exhibition covers a wide range of beauty and personal care segments, including:
1. Cosmetics & Skincare: Beauty salon products, organic/natural cosmetics, body and nail care.
2. Hair Care & Salon Equipment: Hair colorants, salon machinery, waxing, and spa tools.
3. Fragrances & Perfumes: Finished perfumes, essential oils, air fresheners, and aromatic products.
4. Packaging, Raw Materials & Contract Manufacturing: Closures, containers, natural ingredients, OEM/ODM services.
5. Medical Cosmetic Products: Cosmeceuticals, medical-grade beauty solutions.
6. Cleaning Products: Household and commercial cleaning ranges.
Who Should Visit?
This is a must-attend event for a broad range of industry professionals including:
1. Retailers, wholesalers, and import/export agents
2. Hairdressers, makeup artists, beauty salon owners, and spa developers
3. Pharmacists and cosmetics shop buyers
4. Dermatologists, cosmetologists, and skincare clinic professionals
5. Government officials, trade associations, and media
6. African hosted buyers and franchise operators
7. Beauty academies and training institutes
Visitors will benefit from face-to-face meetings with 250+ global exhibitors from 25 countries, the ability to pre-schedule B2B meetings through the O2O platform, and exclusive access to new product launches and business matchmaking opportunities.
A Regional Hub for Global Beauty Trade
As the African beauty sector experiences historic momentum, Egy Beauty Africa 2025 positions Egypt as a strategic hub for global beauty players seeking to enter or expand within Africa and the Middle East. The event is designed to drive innovation, foster cross-border partnerships, and open new investment opportunities in a market where demand for beauty and personal care products continues to soar.