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INFORMA MARKETS VIETNAM OFFICIALLY OPENS THE BEAUTY INDUSTRY EXHIBITION SERIES: VIETBEAUTY, COSMOBEAUTÉ VIETNAM AND BEAUTYCARE PLUS 2025 FROM JULY 24 TO 26 AT SAIGON EXHIBITION AND CONVENTION CENTER, HO CHI MINH CITY
15 Jul 2025
INFORMA MARKETS VIETNAM OFFICIALLY OPENS THE BEAUTY INDUSTRY EXHIBITION SERIES: VIETBEAUTY, COSMOBEAUTÉ VIETNAM AND BEAUTYCARE PLUS 2025 FROM JULY 24 TO 26 AT SAIGON EXHIBITION AND CONVENTION CENTER, HO CHI MINH CITY
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From July 24 to 26, 2025, Informa Markets Vietnam will officially launch the Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus 2025 exhibition series at the Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City. The series will serve as a premier B2B trade platform, connecting over 3,000 leading beauty brands represented by 600 exhibitors from 24 countries and territories.
VIETBEAUTY & COSMOBEAUTÉ VIETNAM 2025
Co-hosted with Beautycare Plus, Vietbeauty & Cosmobeauté Vietnam 2025 is one of the largest international trade exhibitions in Vietnam's beauty industry. Spanning 17,600 sqm of exhibition space, the event will gather over 3,000 beauty brands and 600 exhibitors from 24+ countries and territories, including Japan, South Korea, the United States, Malaysia, France, Singapore, Spain, Thailand, Switzerland, China, Taiwan, Vietnam, Italy, India, Cambodia, Czech Republic, Hong Kong, and Indonesia.
Throughout the 3-day exhibition, international beauty brands across the entire supply chain, from ingredients and production to finished goods and professional salon/spa equipment, will be on display:
● Cosmetics & Fragrances: skincare, makeup, body care, and perfumes
● Aesthetics & Medical Beauty: clinical beauty solutions, spa equipment, and dermatological innovations.
● Hair & Nail: hair care, styling tools, and nail art.
● Supply Chain: raw materials, active ingredients, manufacturing technologies, and packaging solutions.
The B2B VIP Buyer Program is designed to foster direct business matchmaking between exhibitors and manufacturers, importers, distributors, spa operators, and clinics. Pre-scheduled appointments will allow participants to connect with reputable global brands and explore new business opportunities.
The 2025 conference series focuses on prominent topics: raw materials from clean agriculture, anti-aging technology and cosmetic dermatology, e-commerce trends, new trends in retail chains and Gen Z consumer behavior, hot issues of integration with ASEAN, and AI applications in the modern beauty industry.
DIARY OF EVENTS
Time: 24 – 26/07/2025
Venue: Hall A + B, SECC – 799 Nguyen Van Linh, District 7, Ho Chi Minh City
Time | Event | Location |
DAY 1 | 24.07.2025 | ||
09:00- 11:00 | The Opening Ceremony | Stage, Hall B2 |
11:00 - 12:00 | MOU | Stage, Hall B2 |
13:30 - 17:00 | Beauté Talk Beauty Ingredients Value Chain: From Clean Agriculture to Cosmetic Pharmaceutical Industry | Seminar Room, Hall B1, SECC |
13:30 - 17:00 | Beauté Talk Reshaping Vietnam's Spa Industry: From Basic Care to Advanced Treatment and International Standard Training | Stage, Hall B2 |
DAY 2 | 25.07.2025 | ||
09:00 - 17:00 | Nail Competition | Stage, Hall B2 |
10:00 - 11:15 | Beauté Talk Integration and Competitiveness: Unity, Innovation, and Sustainable Development in the ASEAN Beauty Market | Seminar Room, Hall B1, SECC |
09:00 - 17:00 | Beauté Talk Scientific Conference on Cosmetic Dermatology and Anti-Aging | Conference Room – 2nd Floor, SECC |
13:00 - 16:00 | Beauté Talk Sustainable Beauty: Trends and Opportunities in Vietnam 2025 | Seminar Room, Hall B1, SECC |
DAY 3 | 26.07.2025 | ||
11:00 - 11:30 | Nail Competition Awards Ceremony | Stage, Hall B2 |
09:30 - 11:30 | Beauté Talk Breakthrough Growth from E-Commerce to Retail Chains and AI Applications for the Beauty Industry | Seminar Room, Hall B1, SECC |
*Schedule is subject to change without prior notice.
VIETNAM'S BEAUTY INDUSTRY AT A GLANCE
In recent years, Vietnam's cosmetics industry has continued to grow steadily and sustainably. According to the latest report by Kirin Capital, the market size of Vietnam's cosmetics industry in 2024 is estimated to exceed USD 2.4 billion, marking a 3.4% increase compared to 2023. Amidst the rising demand for beauty and personal care, this figure is projected to reach approximately USD 2.7 billion by 2027, with a compound annual growth rate (CAGR) of over 3.3% for the period 2023–2027. Notably, Singapore currently leads as the largest supplier of cosmetics, perfumes, and hygiene products to Vietnam, with nearly USD 380 million in exports over the first 11 months of 2024, accounting for more than 29% of the market share. South Korea ranks second with over USD 174 million, followed by China with more than USD 140 million-equivalent to a 10.8% market share. Thailand and the United States also feature in the top five suppliers, with import values of USD 139 million and USD 92 million, respectively.
Alongside the dominance of international brands, the Vietnamese cosmetics market is also witnessing a strong emergence of local brands. Vietnamese enterprises are gradually establishing their position by offering high-quality products derived from natural and organic ingredients at reasonable prices, catering to the growing demand of domestic consumers. According to Statista, the natural and organic cosmetics market in Vietnam is expected to surpass USD 62 million by 2025, reflecting a clear consumer trend toward sustainable and eco-friendly products.
E-commerce has been significantly transforming the cosmetic purchasing habits of Vietnamese consumers. The online premium cosmetics segment is currently valued at approximately USD 265 million (in 2024) and is projected to grow to USD 644 million by 2033, with a compound annual growth rate (CAGR) of 11%. In the e-commerce landscape, Shopee stands out as the most favored platform for beauty shopping, leading the market in consumer preference.
Another notable trend in the Vietnamese market is the booming rise of social commerce, particularly through livestreaming and influencer marketing. According to a 2024 study by Wifi Talents, live shopping is revolutionizing the global e-commerce landscape, with 73% of users clicking "Buy Now" after watching livestream sessions. This growing model presents tremendous opportunities for cosmetic brands to quickly and effectively reach young consumers, especially Gen Z – a generation known for its dynamic purchasing behavior and constant pursuit of fresh, engaging shopping experiences.
From a regulatory perspective, Vietnam has continuously implemented reforms to facilitate the sustainable development of the domestic cosmetics market. In November 2023, the Ministry of Health proposed new regulations on cosmetics management aimed at streamlining administrative procedures while improving the quality and safety of domestically produced products. These regulatory updates help local businesses compete more fairly with imported goods and provide Vietnamese consumers with better access to high-quality, safe products. At the same time, international free trade agreements such as the CPTPP and EVFTA have contributed to tariff reductions, boosted international trade, and created a more competitive and diverse marketplace for local consumers.
In addition, the trend toward sustainable consumption and environmental responsibility is becoming increasingly widespread in Vietnam. According to a market report by Nielsen, the global green and sustainable technology market is projected to expand at a compound annual growth rate (CAGR) of approximately 24% during the forecast period (2021–2027). Sustainability has emerged as a prominent trend in beauty and personal care in recent years, with the “clean” cosmetics market expected to reach USD 22 billion by 2027. Meanwhile, Net Zero is becoming a strategic priority for major corporations in the industry. With over 23 million search results related to “natural” and “organic” personal care products on Google, the sustainability of product ingredients is increasingly a critical concern that businesses can no longer afford to overlook.
ABOUT VIETBEAUTY & COSMOBEAUTÉ VIETNAM
Vietbeauty, a key trade event in the regional beauty industry, and Cosmobeauté Vietnam, one of the longest-running and most prestigious international beauty exhibitions in Vietnam with a 16-year legacy, endorsed by Cosmoprof Asia, have now been merged and are held concurrently. Returning in 2025, Vietbeauty & Cosmobeauté Vietnam offers a valuable business platform for industry professionals to source suppliers, become distributors, and explore retail opportunities in the beauty sector. The exhibition showcases a comprehensive range of offerings-from OEM/ODM manufacturing, production, and packaging, to raw material supply and finished products such as cosmetics, fragrances, nail and hair care. In addition, the event features a wide array of professional beauty equipment and tools tailored for spas, clinics, and aesthetic salons.
ABOUT BEAUTYCARE EXPO
Beautycare Expo is a dedicated business platform for the beauty industry, bringing together both domestic and international exhibitors. The brand features two main exhibitions: Beautycare Hanoi, which focuses on comprehensive beauty products and services targeting the Hanoi market; and Beautycare Plus, which specializes in raw materials, fragrances, packaging, and OEM/ODM manufacturing for the cosmetics and cosmeceutical sectors. Since 2024, Beautycare Expo has been integrated into Informa Markets Vietnam. As part of this integration, Beautycare Plus is held concurrently with Vietbeauty & Cosmobeauté Vietnam in Ho Chi Minh City-an impactful combination that expands the exhibition's scope and enhances commercial value, driving sustainable growth across the entire beauty supply chain in Vietnam.
ABOUT INFORMA MARKETS
Informa Markets is proud to be a global leader in organizing international trade exhibitions, headquartered in the United Kingdom. With a portfolio of over 450 B2B events and brands across diverse sectors-including Healthcare & Pharmaceuticals, Infrastructure, Mining, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, Health & Nutrition, and many more-Informa Markets provides global customers and partners with opportunities to engage, experience, and do business through in-person connections, specialized digital content, and data-driven solutions. Notably, over 50% of exhibition attendees are business owners, executives, or senior decision-makers within their organizations, creating significant opportunities for business collaboration. International exhibitions organized by Informa are consistently prioritized by leading companies from developed markets such as Europe, the U.S., Singapore, and Australia to showcase their latest innovations and technologies. International pavilions typically account for more than 80% of total exhibition space.
For more information, please visit: www.informamarkets.com
Contact
Informa Markets Vietnam
Ms. Emily – Event Manager
Phone: (84) 28 3622 2588 (Ext 149)
Email: [email protected]
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