Anuga Select China 2026: Top F&B Trade Fair Connecting Global Buyers

Taste the Globe, Capture the Future: A Strategic Gateway to Asia's F&B Growth

The upcoming Anuga Select China 2026 is set to reinforce its position as Southern China's leading food and beverage (F&B) trade platform when it returns to the Shenzhen Convention and Exhibition Center from April 27 to 29, 2026. Backed by the global legacy of Anuga, the event is expected to gather over 700 exhibitors and more than 35,000 trade visitors across a 35,000-square-meter exhibition space.

Positioned under Anuga's global strategic framework, the exhibition aims to connect international suppliers with China's rapidly evolving consumer market, particularly within the dynamic Guangdong-Hong Kong-Macao Greater Bay Area.

A Reinvented Platform for Global Food Trade

Following the successful conclusion of its 2025 edition, Anuga Select China continues to expand its international footprint. Organized jointly by Koelnmesse (Beijing) Co., Ltd., China Chamber of Commerce of I/E of Foodstuffs Native Produce and Animal By-Products, and Shenzhen Retail Business Association, the show reflects a coordinated effort to strengthen global trade linkages.

The 2026 edition will feature 11 specialized product segments, ranging from sweets and snacks to meat, seafood, dairy, plant-based foods, beverages, and food technology. This integrated format provides a comprehensive sourcing platform for mid-to-high-end global products and ingredients.

Driving Business Through Innovation and Precision Matching

Anuga Select China 2026 is designed not just as an exhibition, but as a high-efficiency trade ecosystem. Organizers emphasize enhanced two-way business matchmaking, enabling precise alignment between exhibitors and buyers.

Key highlights include:

• Global Brand Leverage: Utilizing Anuga's century-long reputation to elevate international brand exposure

• Smart Business Matching: Data-driven pairing of suppliers and buyers for higher transaction efficiency

• Tech & Innovation Integration: Focus on FoodTec solutions to optimize supply chains

• HORECA Solutions Lab: Immersive scenarios targeting hospitality and food service sectors

Greater Bay Area: A High-Growth Consumption Engine

The exhibition's strategic location in Shenzhen places it at the heart of one of China's most vibrant economic zones. The Guangdong-Hong Kong-Macao Greater Bay Area continues to demonstrate strong consumption resilience and digital transformation.

Recent consumption trends highlight:

• Nighttime dining accounts for over 40% of online catering orders, surpassing national averages

• Consumers aged 25–30 represent 31.4% of Shenzhen's dining market

• Purchasing behavior increasingly centers on value-for-money and practicality

• Rapid adoption of 5G, short video, and live commerce is reshaping food consumption channels

These dynamics position the region as a critical testing ground for new F&B concepts and international brands entering China.

A One-Stop Global Sourcing and Networking Hub

For international buyers and domestic distributors alike, Anuga Select China offers a comprehensive sourcing platform. Attendees can explore a full spectrum of categories including:

• Sweets & Snacks

• Meat and Dairy

• Seafood & Frozen Foods

• Plant-based & Health Foods

• Coffee, Tea, and Beverages

• Food Technology and Food Service

In addition to product showcases, the event will host concurrent activities such as industry forums, chef competitions, tasting sessions, and business matchmaking workshops. More than 10 international pavilions will also be present, enabling face-to-face engagement with global suppliers.

Looking Ahead: Expanding Regional and Global Influence

As China's F&B sector continues its post-pandemic recovery, Anuga Select China 2026 is poised to play a pivotal role in shaping trade flows not only within Southern China but also across Southeast Asia. By aligning with evolving consumer behaviors and digital transformation trends, the event aims to deliver sustained commercial value for global stakeholders.

With its combination of scale, international reach, and targeted business facilitation, Anuga Select China 2026 stands out as a key industry event for companies seeking to capitalize on Asia's next wave of food and beverage growth.

Event Details:

Dates: April 27-29,2026

Location: Shenzhen Convention and Exhibition Center (Futian), Shenzhen

Website: https://www.anuga-cn.com/en