China (Guangzhou) International Beauty Expo 2026 to Shape the Future of Global Beauty Trade

The 69th China (Guangzhou) International Beauty Expo (CIBE) will take place from March 10–12, 2026 at the China Import and Export Fair Complex, positioning Guangzhou once again at the center of the global beauty and wellness industry. With an exhibition scale of 300,000 square meters, more than 3,800 exhibitors and over 10,000 product categories, the event is set to become one of the largest and most comprehensive beauty trade shows in Asia in 2026.

A 37-Year Industry Platform Connecting Global Beauty Markets

Founded in 1989 by Ma Ya and formerly known as Canton Beauty Fair, CIBE has evolved from a regional exhibition into a global beauty industry platform. Headquartered in Guangzhou, the expo has expanded into China's top-tier cities including Beijing, Shanghai and Shenzhen, while extending its footprint to overseas markets such as Vietnam and Indonesia.

Over nearly four decades, CIBE has served as a cradle for small and medium-sized enterprises (SMEs) and a launchpad for leading international brands. The 2026 edition continues this legacy by integrating the entire top-down beauty and wellness value chain — from upstream raw materials and supply manufacturing to professional services and high-end channel matchmaking.

Comprehensive Coverage Across the Beauty & Wellness Value Chain

The 69th edition will cover more than 20 exhibition halls, spanning retail personal care, cosmetics and make-up, supply chain solutions, professional beauty services, spa and wellness, nail products, eyelash extensions, permanent make-up, body shaping, healing therapies and healthcare wellness.

The show's ecosystem is structured around three core pillars:

1. Top-down industry collaboration

Connecting upstream production, R&D, and manufacturing with downstream retail and professional service providers.

2. Global connectivity

Participation from 68+ countries and regions, including 176 overseas enterprises and international pavilions from Asia, Europe, the Americas, Australia and New Zealand.

3. High commercial conversion

More than 70% of participating enterprises reported achieving over 10 on-site cooperation deals, while 30% of exhibitors have participated for more than a decade, reflecting strong retention and ROI.

Over One Million Buyer Invitations Unlock Domestic and Cross-Border Trade

CIBE 2026 is expected to release over one million buyer invitations, targeting domestic distributors and international procurement networks. The buyer structure demonstrates balanced and diversified demand:

1. 43% Professional SPA & Beauty Salon buyers

Including brand owners, medical beauty institutions, anti-aging centers, skincare management centers, hair care institutions, maternal and baby care centers, gyms, yoga studios, nail salons and specialized distributors.

2. 30% Professional supply chain buyers

R&D directors, formulators, biomedical experts, product engineers, purchasing managers and quality directors.

3. 27% Retail personal care and e-commerce channels

Social selling distributors, MCN agencies, KOLs/KOCs, livestream agencies, cross-border platforms, T-mall suppliers and emerging offline channels.

This multi-channel distribution matrix underscores the expo's role as a high-efficiency trade platform bridging offline retail, professional services and digital commerce.

50+ Special Events Spotlight Policy, Trends and Innovation

Beyond the exhibition floor, CIBE 2026 will host over 50 special events, combining conferences, competitions, awards, livestream sessions, gala dinners and showcase performances. More than 1,000 experts, founders and senior executives will provide forward-looking analysis on policy interpretation, trend R&D, emerging channels, product innovation and e-commerce strategy.

Backed by 37 years of industry experience, the event positions itself as a 'New Field' for practitioners seeking authoritative market intelligence and strategic insight. Multi-theme special exhibition zones with distinctive IP characteristics will deliver immersive, vertical matchmaking environments designed to enhance communication efficiency and reduce transaction costs.

Massive Media and Social Media Amplification

CIBE's official media matrix is expected to generate billions of traffic impressions across digital channels. The expo collaborates with over 3,000 top influencers and industry experts throughout the year, while more than one million social selling group followers help amplify brand exposure. Over 300 mass and professional media outlets are projected to provide on-site coverage, further strengthening global visibility.

Setting the Tone for the Global Beauty Industry in 2026

With 300,000 square meters of exhibition space, 3,800+ leading enterprises, participation from 68+ countries and regions, and comprehensive integration of beauty and wellness resources, the 69th China (Guangzhou) International Beauty Expo is positioned to be a defining industry event in 2026.

As global beauty brands, supply chain innovators, professional institutions and digital commerce players converge in Guangzhou this March, CIBE continues to reinforce its role as a strategic hub for global connection, collaborative growth and business incubation across the beauty and wellness sector.

Event Details:

Dates: Mar 10-12, 2026

Location: China Import and Export Fair A, B, Guangzhou

Website: https://en.cibe.cn/